Naming & Brand
Inttao one of Miami's most respected financial consultancies decides to take the Lesap, change the Naming & Branding.
We create a creative naming that combines two words "INTELLIGENCE" and "TAO". Inttao, "The intelligent method", is a catchy name with clear oriental inspirations, where the process of thought and meditation is vital in all its cultures. TAO is also translated by the way, the method or the doctrine.
As for branding, we decided to play with the point to create a pattern and the line to transmit versatility. Inttao always seeks exceptionality, the path to perfection and does not stop until it is found.